{"id":4133,"date":"2025-04-23T08:00:18","date_gmt":"2025-04-23T12:00:18","guid":{"rendered":"https:\/\/grandcercle.ca\/?p=4133"},"modified":"2025-04-16T08:24:40","modified_gmt":"2025-04-16T12:24:40","slug":"tourism-needs-5-ways-to-get-involved","status":"publish","type":"post","link":"https:\/\/grandcercle.ca\/en\/tourism-needs-5-ways-to-get-involved\/","title":{"rendered":"Tourism needs: 5 ways to get involved!"},"content":{"rendered":"<p>Did you see this article that was published in Le Soleil in recent weeks? <a href=\"https:\/\/www.lesoleil.com\/affaires\/2025\/03\/03\/des-annees-difficiles-attendent-le-tourisme-autochtone-au-canada-BBTSSNEBGJFTDFJPVYQNC44IPQ\/\">\u00ab\u2009Des ann\u00e9es difficiles\u2009\u00bb attendent le tourisme autochtone au Canada<\/a> (\u201cdifficult years\u201d ahead for Indigenous tourism in Canada). It reveals that tariffs threaten Indigenous businesses, even though many of them are still struggling to recover from the pandemic.<\/p>\n<p>The next stop in our 5 ways to get involved series \u2026 tourism! This is an area where we must act quickly to avoid a significant slowdown. Here is a brief overview of the current situation, before we offer 5 concrete ways to make a difference. \ud83e\udde1<\/p>\n<p>&nbsp;<\/p>\n<h2><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-4171 \" src=\"https:\/\/grandcercle.ca\/wp-content\/uploads\/2025\/04\/5Ways_Tourisme-1024x1024.png\" alt=\"\" width=\"450\" height=\"450\" srcset=\"https:\/\/grandcercle.ca\/wp-content\/uploads\/2025\/04\/5Ways_Tourisme-1024x1024.png 1024w, https:\/\/grandcercle.ca\/wp-content\/uploads\/2025\/04\/5Ways_Tourisme-300x300.png 300w, https:\/\/grandcercle.ca\/wp-content\/uploads\/2025\/04\/5Ways_Tourisme-150x150.png 150w, https:\/\/grandcercle.ca\/wp-content\/uploads\/2025\/04\/5Ways_Tourisme-768x768.png 768w, https:\/\/grandcercle.ca\/wp-content\/uploads\/2025\/04\/5Ways_Tourisme.png 1080w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/>A look at the current situation<\/strong><\/h2>\n<p>Quebecers are keenly interested in Indigenous tourism. More than <strong>70%<\/strong> are attracted to Indigenous art, history, and cultures, and <strong>90%<\/strong> are interested in tourism activities such as visiting museums, exhibitions and powwows.<\/p>\n<p>However, this interest does not always result in taking action: <strong>53%<\/strong> of Quebecers have never participated in an Indigenous tourism or cultural activity (Quebec Indigenous Tourism, 2022).<\/p>\n<p>Moreover, a post-pandemic economic context is hampering the sector\u2019s recovery:<\/p>\n<ul>\n<li><strong>Inflation<\/strong> is weighing heavily on the industry, leading to a <strong>22%<\/strong> drop in revenue since 2019, from <strong>$3.8 billion to $3 billion<\/strong> in 2023.<\/li>\n<li><strong>The labour shortage<\/strong> is a major issue with current employees fearing for their future due to the sector\u2019s financial difficulties: \u201cEveryone is on edge. Everyone thinks they\u2019re going to lose their jobs\u201d, said S\u00e9bastien Desnoyers-Picard, Vice-President of the Indigenous Tourism Association of Canada, in Le Soleil.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>Opportunities for non-Indigenous organizations<\/strong><\/h2>\n<p>Despite the challenges mentioned, Indigenous tourism continues to grow. In 2023, more than 2,750 Indigenous tourism businesses were registered in Canada, compared to 1,900 in 2021.<\/p>\n<p>Furthermore, interest in Indigenous tourism is not limited to Quebecers; it is also strong among international tourists:<\/p>\n<ul>\n<li><strong>One in three international visitors<\/strong> is interested in Indigenous activities in Canada.<\/li>\n<li><strong>63% of French visitors<\/strong> are attracted by these experiences.<\/li>\n<li><strong>47% of German visitors<\/strong> are interested in Indigenous tourism.<\/li>\n<\/ul>\n<p>By 2030, the Indigenous Tourism Association of Canada aims to contribute <strong>$6 billion<\/strong> to Canada\u2019s GDP and create <strong>60,000 direct jobs<\/strong>. This represents a strategic opportunity for Quebec businesses to engage in a booming sector.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4173  alignright\" src=\"https:\/\/grandcercle.ca\/wp-content\/uploads\/2025\/04\/5Ways_Tourisme-2-1024x1024.png\" alt=\"\" width=\"450\" height=\"450\" srcset=\"https:\/\/grandcercle.ca\/wp-content\/uploads\/2025\/04\/5Ways_Tourisme-2-1024x1024.png 1024w, https:\/\/grandcercle.ca\/wp-content\/uploads\/2025\/04\/5Ways_Tourisme-2-300x300.png 300w, https:\/\/grandcercle.ca\/wp-content\/uploads\/2025\/04\/5Ways_Tourisme-2-150x150.png 150w, https:\/\/grandcercle.ca\/wp-content\/uploads\/2025\/04\/5Ways_Tourisme-2-768x768.png 768w, https:\/\/grandcercle.ca\/wp-content\/uploads\/2025\/04\/5Ways_Tourisme-2.png 1080w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/>Developing Indigenous tourism \u2013 5 ways to get involved<\/strong><\/h2>\n<p>Here are 5 ways you can take action to improve the current situation of Indigenous tourism in Quebec.<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>\n<h3><strong>Support the hiring of workers <\/strong>\ud83d\udcbc<\/h3>\n<\/li>\n<\/ol>\n<p>The Indigenous tourism sector is facing a labour shortage. Since 2019, the number of employees has fallen by 5% despite growing demand from Quebec and international tourists. Contributing to the acquisition and retention of workers in the Indigenous tourism sector is one way to address this issue.<\/p>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li>\n<h3><strong>Improve access to tourist attractions in remote areas<\/strong> \ud83d\udee3\ufe0f<\/h3>\n<\/li>\n<\/ol>\n<p>The remoteness of many Indigenous communities makes access to tourism difficult. These regions are often poorly served by transportation and lack signage to guide visitors. Furthermore, they are located far away from major tourist centres like Montreal and Quebec City. To address this, businesses can take action by improving access to and visibility of attractions, for example, by improving signage or establishing tourist bus tours.<\/p>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li>\n<h3><strong>Support the fight against cultural appropriation <\/strong>\ud83d\udc3b<\/h3>\n<\/li>\n<\/ol>\n<p>One of the challenges related to tourists\u2019 growing enthusiasm for Indigenous cultures is cultural appropriation. This interest, combined with a lack of awareness, can lead tourists to purchase allegedly authentic products rather than items that are actually made by Indigenous people. To protect the cultural integrity and identity of First Nations in Quebec, it is important to support and promote businesses, products, and services whose authenticity has been verified, such as those bearing the <a href=\"https:\/\/id1n.org\/en\/sign-up\/\">First Nations Identification<\/a> seal.<\/p>\n<p>&nbsp;<\/p>\n<ol start=\"4\">\n<li>\n<h3><strong>Financially support the Indigenous tourism sector <\/strong>\ud83e\udd1d<\/h3>\n<\/li>\n<\/ol>\n<p>Indigenous tourism needs financial support and investment to revive the industry. Implementing new financing mechanisms, such as loan guarantees, could help overcome non-garnishment among on-reserve developers, thereby facilitating access to financing for Indigenous businesses.<\/p>\n<p>&nbsp;<\/p>\n<ol start=\"5\">\n<li>\n<h3><strong>Increase the visibility of Indigenous tourist attractions \ud83d\udd0d<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p>Most international tourists arrive through <strong>Montreal<\/strong> and <strong>Quebec City<\/strong>. Providing greater visibility to Indigenous tourist attractions in these major cities would help guide visitors to Indigenous destinations, thereby improving the sector\u2019s economic impact. This could include displaying attractions (visually and digitally) or directing visitors to these attractions in tourist information centres.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-4175 \" src=\"https:\/\/grandcercle.ca\/wp-content\/uploads\/2025\/04\/5Ways_Tourisme-3.png\" alt=\"\" width=\"450\" height=\"450\" srcset=\"https:\/\/grandcercle.ca\/wp-content\/uploads\/2025\/04\/5Ways_Tourisme-3.png 1080w, https:\/\/grandcercle.ca\/wp-content\/uploads\/2025\/04\/5Ways_Tourisme-3-300x300.png 300w, https:\/\/grandcercle.ca\/wp-content\/uploads\/2025\/04\/5Ways_Tourisme-3-1024x1024.png 1024w, https:\/\/grandcercle.ca\/wp-content\/uploads\/2025\/04\/5Ways_Tourisme-3-150x150.png 150w, https:\/\/grandcercle.ca\/wp-content\/uploads\/2025\/04\/5Ways_Tourisme-3-768x768.png 768w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/>They are committed to Indigenous tourism!<\/strong><\/h2>\n<p>The <a href=\"https:\/\/cdrq.coop\/en\/\"><strong>Coop\u00e9rative de d\u00e9veloppement r\u00e9gional du Qu\u00e9bec (CDRQ)<\/strong><\/a><strong>\u00a0<\/strong>is collaborating with Indigenous Tourism as part of the Plan d&#8217;action secteurs strat\u00e9giques tourisme et loisir (PASTEL).<\/p>\n<p>The <a href=\"https:\/\/www.portbcomeau.ca\/\"><strong>Port de Baie-Comeau<\/strong><\/a> is developing a partnership with the Innu community of Pessamit in the areas of tourism (international cruises) and economic development (co-investment and support for Indigenous business projects).<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Sources: <\/strong><\/h3>\n<ul>\n<li>Indigenous Tourism Association of Canada. (2025). <em>New Conference Board of Canada Research Shows Indigenous Tourism\u2019s Potential Falling Short of Post-Covid Recovery Goals Despite Growing Demand.<\/em> Available online: <a href=\"https:\/\/indigenoustourism.ca\/new-conference-board-of-canada-research-shows-indigenous-tourisms-potential-falling-short-of-post-covid-recovery-goals-despite-growing-demand\/\">https:\/\/indigenoustourism.ca\/new-conference-board-of-canada-research-shows-indigenous-tourisms-potential-falling-short-of-post-covid-recovery-goals-despite-growing-demand\/<\/a><\/li>\n<li>Boulianne, M. (February 4, 2025). Tourisme autochtone\u00a0: les revenus ont baiss\u00e9 de 22\u00a0% depuis 2019, selon une \u00e9tude. <em>Radio-Canada, Espaces autochtones<\/em>. Available online (French only): <a href=\"https:\/\/ici.radio-canada.ca\/espaces-autochtones\/2137963\/tourisme-autochtone-canada-pandemie-covid-19-inflation\">https:\/\/ici.radio-canada.ca\/espaces-autochtones\/2137963\/tourisme-autochtone-canada-pandemie-covid-19-inflation<\/a><\/li>\n<li>Cantin, G. (March 3, 2025). \u00ab\u2009Des ann\u00e9es difficiles\u2009\u00bb attendent le tourisme autochtone au Canada<em>. Le Soleil<\/em>. Available online (French only): <a href=\"https:\/\/www.lesoleil.com\/affaires\/2025\/03\/03\/des-annees-difficiles-attendent-le-tourisme-autochtone-au-canada-BBTSSNEBGJFTDFJPVYQNC44IPQ\/\">https:\/\/www.lesoleil.com\/affaires\/2025\/03\/03\/des-annees-difficiles-attendent-le-tourisme-autochtone-au-canada-BBTSSNEBGJFTDFJPVYQNC44IPQ\/<\/a><\/li>\n<li>Indigenous Tourism Quebec. (2022). <em>Peak interest for Indigenous cultures and tourism among Quebecers.<\/em> Available online: <a href=\"https:\/\/indigenousquebec.com\/corporate-space\/statistics-and-links\">https:\/\/indigenousquebec.com\/corporate-space\/statistics-and-links<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Did you see this article that was published in Le Soleil in recent weeks? \u00ab\u2009Des ann\u00e9es difficiles\u2009\u00bb attendent le tourisme autochtone au Canada (\u201cdifficult years\u201d ahead for Indigenous tourism in Canada). It reveals that tariffs threaten Indigenous businesses, even though many of them are still struggling to recover from the pandemic. The next stop in [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":4171,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tourism needs: 5 ways to get involved! - Grand cercle \u00e9conomique des Peuples autochtone et du Qu\u00e9bec - GCEPAQ<\/title>\n<meta name=\"description\" content=\"The next stop in our 5 ways to get involved series \u2026 tourism! 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